CERF 2013

Jerry Zucker's keynote address will introduce "The Science and Entertainment Exchange” (http://www.scienceandentertainmentexchange.org/), which he and Janet launched in 2008 in cooperation with the National Academy of Sciences. The Exchange uses the vehicle of popular entertainment media to deliver powerful messages about science. It connects entertainment industry professionals with top scientists and engineers to enhance the synergy between accurate science and engaging storylines. It also offers scientists the opportunity to expand the reach of their work by moving their research out of the lab and into the public eye, potentially improving attitudes toward science and galvanizing interest in further discovery.